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Hoi!

Ik ben Rob

Portrair image Rob
Ik kan jouw helpen met:
Web Design
Web Design
Webflow Development
Webflow Development
Analytics & Optimalisatie
Analytics & Optimalisatie
En meer...
En meer...
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Data-driven Web Design To Unlock New Growth For Tech & Saas Companies

Rising conversion rates &
& more cash on the bank

Experimentation-driven website development and growth trajectories for SaaS scale-ups for more conversions, users, and better decisions.

Webflow icon
Official Webflow Partner
Strategic
partner
Not a website builder who blindly follows instructions, but an experienced strategic thinker who is always ready for a challenge and brainstorm session.
LASTING COLLABORATION
No 'ready-and-done' scenario. Continuous conversion optimization ensures more conversions and users every quarter.
COMPLETE OUTSOURCING
Management is not necessary. You can focus on core activities while I take full responsibility for your site's growth.
EXPERIMENTATION-DRIVEN
No assumptions and never just looking at them again. Through experimentation and data validation, we continuously learn what works and what doesn't.
Your SaaS company is ready for growth: product-market fit, satisfied customers, and a strong team. Only the website? It's lagging behind.
Time to change that.
Attention!: There are some issues to address...
Your website underperforms and wastes marketing budget.
Your online presence doesn't match your ambition and product quality.
You don't experiment (well) and leave valuable data unused.

The cause? Simple: lack of time, knowledge & skills.
These obstacles cost you new users daily.
Time for a new approach!

Foto Rob - Issues section
Attentie!: Er zijn wat issues om te verhelpen...
Jullie website converteert ondermaats en verspilt marketingbudget.
Jullie online uitstraling matcht niet met jullie ambitie en productkwaliteit.
Jullie experimenteren niet (goed) en laten waardevolle data onbenut.

De oorzaak? Simpel; gebrek aan tijd, kennis & skills. Deze obstakels kost jullie dagelijks nieuwe gebruikers. 

Zijn jullie klaar om dat te veranderen?

"Growth is never by mere chance;
it is the result of forces working together."
- James Cash Penney
What you want?
A website that makes an impression and maximizes marketing investments, so your ROI & ARR grow.
This is how we do it:
Development of your website strategy: from analysis and brainstorming to clear growth strategy.
Creation of an impactful online experience with top UX/UI design and Webflow development.
Continuous improvement through A/B tests and data-driven optimizations.
You and your team are busy - I get that. That's why we take the work off your hands. Curious about the possibilities? Schedule a call directly.

My work

Countless hours spent practicing for your website. I'm ready for it now ;).

Preview - Call app projectEmlen - hero previewPreview - Binqy project
Preview 2 - Call app projectEmlen - page reviewPreview - Binqy project

What clients say

Romana Hoekstra
CEO & Co-founder
SaaStorm

"I’ve got to give a shout-out to Rob, the Webflow developer I’ve been lucky enough to work with. Honestly, he’s the best at what he does 🔥 Fast, super creative, and has an eye for the little things that really make a website stand out. Rob knows Webflow inside and out, meaning he can whip up something new and cool on the website in no time.
He also has a knack for keeping projects moving smoothly and is always on top of things. Working with him has been a breeze..."

Foto Benjamin
Benjamin Davids
CEO & Co-founder
Pensify

"Rob has helped us fantastically with building our website. His knowledge and experience with SaaS solutions have contributed enormously to creating a website that not only looks professional but also performs excellently in terms of functionality. What truly sets Rob apart is his customer focus: he's always ready to implement changes and think along with us about improvements. I can wholeheartedly recommend Rob to anyone looking for a reliable and expert partner for a website!"

Jelle portrait
Jelle Houben
CEO & Founder
Binqy

"... At Binqy, we mainly loved Rob's flexibility and his ability to think along with what Binqy needed. His expertise and our ideas were a great combination to build an amazing website for us.

We've already mentioned Rob's name a couple of times, and we always share we had a great working experience with Rob. His enthusiasm and knowledge in this field helped us a lot...”

Foto Fleur
Fleur van Den Horn
Co-founder
‍#SAM

Rob helped us with a complete website rebranding. The result of our website is even more beautiful than we could have ever dreamed. We're still in love with it every day and receive many compliments about it. I admire his patience (because we really had many wishes and constant new adjustments ;)) and I also really appreciated his own input. Rob is not just an executor, but really loves to think along...

Toine Boelens
Founder
YUTU-Grow

Rob possesses significant expertise in the field of design and demonstrates his proficiency by building websites from scratch. Additionally, he excels in logo design. Throughout the entire process, from onboarding to delivery, he takes the lead and offers a high-quality website at a reasonable price. Rob invests considerable time in each project and considers the result satisfactory only when it achieves the highest quality...

Sander portrait
Sander Hoeksma
Founder
Rebalance Massage

"... The website turned out very nice because of the great cooperation and trust. Rob always gives quick responses and works quick as well. He provides clear explanations during the process and is very patient. He has a pleasant way of working and communicating to step by step get closer to the set out goals. I had a very nice cooperation with Rob, you really want to have him as your web designer! ;-)”

Roos portrait
Roos Toorman
Founder & Photographer
Fotomeid

"Rob helped me to create a website that turned out exactly the way I wanted it. It has the right look, is very functional and gives a good picture of who I am and what I offer. In addition, Rob explained to me how I can update most things myself. I can proudly refer my (potential) clients to my website. As a result, I already have several clients to thank for this website, something I am very happy with! I would definitely recommend Rob to anyone.”

"I’ve got to give a shout-out to Rob, the Webflow developer I’ve been lucky enough to work with. Honestly, he’s the best at what he does 🔥 Fast, super creative, and has an eye for the little things that really make a website stand out. Rob knows Webflow inside and out, meaning he can whip up something new and cool on the website in no time.
He also has a knack for keeping projects moving smoothly and is always on top of things. Working with him has been a breeze..."

Romana Hoekstra
CEO & Founder
SaaStorm

"... At Binqy, we mainly loved Rob's flexibility and his ability to think along with what Binqy needed. His expertise and our ideas were a great combination to build an amazing website for us.

We've already mentioned Rob's name a couple of times, and we always share we had a great working experience with Rob. His enthusiasm and knowledge in this field helped us a lot..  ”

Jelle portrait
Jelle Houben
Founder & Ceo
Binqy

Rob possesses significant expertise in the field of design and demonstrates his proficiency by building websites from scratch. Additionally, he excels in logo design. Throughout the entire process, from onboarding to delivery, he takes the lead and offers a high-quality website at a reasonable price. Rob invests considerable time in each project and considers the result satisfactory only when it achieves the highest quality...

Toine Boelens
Founder
YUTU-Grow

"... The website turned out very nice because of the great cooperation and trust. Rob always gives quick responses and works quick as well. He provides clear explanations during the process and is very patient. He has a pleasant way of working and communicating to step by step get closer to the set out goals. I had a very nice cooperation with Rob, you really want to have him as your web designer! ;-)”

Sander portrait
Sander Hoeksma
Founder & Massage Therapist
Rebalance Massage

"Rob helped me to create a website that turned out exactly the way I wanted it. It has the right look, is very functional and gives a good picture of who I am and what I offer. In addition, Rob explained to me how I can update most things myself. I can proudly refer my (potential) clients to my website. As a result, I already have several clients to thank for this website, something I am very happy with! I would definitely recommend Rob to anyone.

Roos portrait
Roos Toorman
Founder & Photographer
Fotomeid

About me

Hi! I'm Rob, website growth manager and low-code developer from Amsterdam. My focus? Helping SaaS scale-ups make real impact with their website.

After six years of entrepreneurship, I discovered my biggest passion: creating digital experiences that work. From my office on the Keizersgracht, I help ambitious scale-ups with a frustrating problem: websites that generate too few conversions relative to their marketing investments.

My approach? A combination of thoughtful web design, quality development and data-driven optimization. No standard templates, but engaging digital experiences that strengthen your brand and fill your pipeline with quality leads.

In my work, I always strive for transparent communication and excellence. 'Good enough' is not good enough! The result? A proud track record of satisfied clients, from start-ups to scale-ups and even established corporates.
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Portrair image Rob

Questions & Answers | Questions & Answers

How much time do I need to invest in creating the website?

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Your responsibility is mainly to clearly describe what you want, provide content, and give feedback on my work. The time needed depends on the website and your working method. Efficiency and delegation possibilities play a role. If you can outsource copywriting, you'll save a lot of time already. If you're looking for experts like copywriters or photographers, I can connect you with recommended professionals.

Is the website easy to edit after delivery?

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Yes! After delivery, we'll have a brief 'Self-edit workshop'. After that, you can easily update your website.

Do you remain available for support after website delivery?

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Yes, you can always come to me with questions or problems. We can agree on a fixed maintenance package, or I can simply invoice my helped hours at the end of the month.

What does your process look like for building a new website?

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I've detailed this on my services page. Click here to view it!

Are there additional costs on top of your services?

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The only guaranteed extra costs are for Webflow, the domain, and website hosting. Costs for certain external assets may be extra as well.

How long does it take to build a website?

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This depends on the project scope and your requirements. Speed also depends on your feedback and content delivery. As a rough estimate: 2 weeks for orientation, 4-6 weeks for wireframing and design, and 4-6 weeks for development and delivery. Usually, the website goes live within 2-3 months. Do you have a tight deadline? I can prioritize your project (for an additional fee).

Do you do web design or web development? Or both?

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I do both! First, I design the website and after your approval, I develop it in Webflow (no-code software). If you want me to do just one of these, that's fine too.

Do I need a developer for future updates to my website?

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Not for standard updates and edits. After delivery, I'll guide you through a self-editing workshop so you can make most edits yourself. For more complex matters, I'm available.

What software do you use for making the website?

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I use Figma for design and Webflow for development. My experience and research show these are the best in their class. Webflow is powerful and allows us to build a functional website quickly, saving costs and speeding up launch. It offers many advantages over other software. Want to know more? Check this article about the 10 benefits of Webflow.

What does the optimization phase involve and how does it work?

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The optimization phase focuses on refining your website based on real data. We start with proven strategies as a solid foundation. The real magic is in continuous refinement, tailored to how your audience interacts with the website. We use tools like Google Analytics, A/B tests, and heatmaps to understand user behavior and make adjustments to maximize effectiveness. Optimization happens quarterly, but you can decide to stop this process at any time if you're satisfied and don't need further optimization.

Do you have more questions? Click here to get in touch!

Ready to join forces?

Whether you want to start optimizing your website right away or first discuss your growth strategy - I'm happy to think along. Schedule a no-obligation strategy call and/or download my proven SaaS Wireframe.

Foto Rob - wijzend naar knop

Rob Swagten

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